History of the LUT brand starts in summer 2016 in Odessa. Designer Anastasia Lutsenko says, that the roots of brand creation are coming from her deep desire to transform the everyday wardrobe into something more than an identical mass market.
Eastern minimalism ideas in combination with the modern life rhythm takes a reflection in LUT’s clothes.
History of the LUT brand starts in summer 2016 in Odessa. Designer Anastasia Lutsenko says, that the roots of brand creation are coming from her deep desire to transform the everyday wardrobe into something more than an identical mass market.
Eastern minimalism ideas in combination with the modern life rhythm takes a reflection in LUT’s clothes.
«My brand Lut was born at the very moment I created a first thing that reflected my personality. I realized how unique each person is and how well we can manifest ourselves with special clothes. How we can open to the world in a new state, expressing ourselves through the closes we wear.
I started to make pieces that can show and highlight the ‘inner You’ – things that mirrors your uniqueness. I feel the energy and confidence in creation, which I convey through kimonos and other items. You can feel this energy while wearing Lut and living your own stories.
While travelling the world I collect stories of people, their image and life senses. I am deeply inspired by the difference between manifestation of people appearances. It makes my world brighter.
As time goes, I realized that my main source of inspiration is people. So, in 2020 the concept of “WE ARE ONE” brand appeared.
It’s easy to guess the main idea of it – we are all one and unique.
All I want is to help people to find their true self and show the nature of their sincere desires. Because the things we put on are the language of our worldview
Clothing is the way to express yourself and Lut is a manifestation of your charisma.
WE ARE ONE